Rhetorical Analysis

  This ad has many words in it that have to do with crime and justice. The message is black and white with surrounding words in gray, but there is a lot more to the overall message. The color and contrast send the message about law that when it comes to crime, it can never be just black and white.  This ad encourages the viewer to realize that there are many aspects of crime and law, and to consider that there is so much to the overall system and organization. The target audience seems to be anyone in the field of law such as attorneys, judges, police etc. The ad does not seem to be targeting younger viewers or anyone in unrelated fields.

  The targeted audience would look at the overall ad and see how each individual word connects with another. An example would be the words "theory" and "society", professionals in criminalization work on making theories on society from the region or area that they may work in.  Another example would be "codes " and "roman", these words date back to when Rome put laws and codes into there judicial system as to keep order and civility in the states they conquered. This message is getting the targeted viewer to analyze the ad in detail so he or she can receive the overall message. The ad was made with the whole purpose of everything surrounds both crime and law. Those two words are bigger and bolder then the rest of the words.

  I believe this ad is hit or miss with it's target audience. On one hand it is informative and will get you to think about its overall message. On another hand it is somewhat dull will lack of color, not really putting itself out there to catch your eye. I believe most people would just look over this ad without giving it a second glance. Anyone who did take the time to look it over would see how much is involved in the message being put out.